Compare Rover AI Website Agent plans here. Install Rover or return to its native Wix dashboard to start or change a subscription securely through Wix Billing.

[ pricing ]

Simple pricing.

Pick a plan. Pay for what you use. Add sites as you grow.

Free

Try Rover on your site

Free

no card required

credits300 / mo
sites1
  • 30+ languages
  • Pre-built integrations

Starter

For small sites and side projects

$24.17/mo
$290/yr · billed annually
credits2,500 / mo
sites1
  • Removable Rover branding
  • Full session logs

Most popular

Growth

For growing SMB sites

$65.83/mo
$790/yr · billed annually
credits10,000 / mo
sites3
  • Bring your own AI keys
  • AX Score and 30-day logs

Pro

For content and e-commerce

$165.83/mo
$1,990/yr · billed annually
credits30,000 / mo
sites10
  • Rover SDK + MCP server
  • Demo guides + 1-yr replay

Scale

For agencies and multi-brand teams

$415.83/mo
$4,990/yr · billed annually
credits100,000 / mo
sites25
  • Everything in Pro
  • Priority support

Questions, answered.

What's a credit?

One credit = one AI turn. A typical visitor task takes 1-4 turns. Once Rover learns a repeat flow, those safe learned actions cost less to replay.

What counts as a site?

An apex domain plus all its subdomains. yourcompany.com, app.yourcompany.com, and docs.yourcompany.com all count as one site.

What happens if I run out?

Rover warns before the limit. If credits run out, Rover stays live: fresh AI turns pause, while safe learned actions and fallback remain available until credits reset or the owner upgrades through Wix Billing.

Platforms & agencies

Shipping Rover to your customers? We’re live on Webflow and Wix and built for white-label.

Talk to us