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Roadmap

Where Rover is headed. The goal: every website becomes a callable, composable agent surface — for humans and for machines.

Agent Task Protocol (ATP)

Live

Formalized open protocol for AI agents, CLIs, and autonomous systems to interact with any Rover-enabled website.

  • •POST /v1/tasks with a URL and a natural-language prompt
  • •Structured results via JSON polling, SSE, or NDJSON streaming
  • •Continuation input for multi-turn agent workflows
  • •Discovery marker for automatic endpoint detection
  • •No Playwright, no MCP servers, no middleware — the page is the API
Read the spec

Agent Identity & Analytics

In Progress

First-party visibility into AI agent traffic on your site. Direct signal from real interactions — not estimates from third-party GEO or AI SEO tools.

  • •Which AI agents visit your site and what they attempt
  • •Success and failure rates per agent, per workflow
  • •Rover accepts the calling agent's identity — see exactly who is acting on your page
  • •Intent analytics: what are AI agents trying to do on your site?
  • •Replace guesswork from third-party AI traffic estimators with ground truth

Per-Agent, Per-User, Per-Geo Customization

In Progress

Connect user identity (PPID), geography, and agent identity to Rover. Customize the agent experience for every context.

  • •Personalize agent behavior per user, per region, per calling AI
  • •A user in Tokyo gets a different experience than one in New York
  • •Claude gets different capabilities than a custom enterprise agent
  • •Link PPID to Rover sessions for unified user + agent insights
  • •Site owners control what each agent can see and do

WebMCP

Planned

Sites surface their actions and capabilities as discoverable tools other AI agents can invoke natively.

  • •Your site publishes what it can do — other agents call those actions directly
  • •No server changes, no API wrappers needed
  • •Turn any web app into a composable building block for agent workflows
  • •Auto-index site capabilities for agent discovery

Voice Accessibility

Early Access

Browser-native voice-driven workflows for hands-free interaction with any Rover-enabled site.

  • •Speech-to-action: speak a task, Rover executes it
  • •Browser-native dictation — no external services required
  • •Configurable silence detection and auto-stop
  • •Full voice-first experiences for accessibility and mobile
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Rover

Browser-native execution for websites and interfaces, plus analytics for the owners improving them.

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